Cookie policy
- What are Web Beacons?
- What is a cookie?
- What types of cookies do we use?
- How to control or delete cookies
- Cookies that have been set in the past
- Changes to this Cookie Policy
Last updated: 13 August 2021
This website "ey.com" uses cookies, pixel tags, Web Beacons and other web technologies such as CAPTCHA’s to improve the website’s performance and to enhance your browsing experience. Certain areas of the website also use cookies to understand more about you, so we can offer you a more personalised browsing experience.
You can find out more about cookies and how to manage them in the information below. You can change your cookie settings and disable some or all cookies for this website at any time at https://www.eylaw.ca/en_ca/cookie-settings. You can also change your browser settings so that cookies from the website cannot be placed on your device.
If you have any questions in relation to the cookies we use please contact us.
What are Web Beacons?
EY occasionally advertises on third party web sites. As part of our effort to track the success of our advertising campaigns, we may at times use a visitor identification technology such as “web beacons”, or “action tags”, which count visitors who have come to the website after being exposed to an EY banner ad on a third party site. We do not use this technology to access your personal information and it is only used to compile aggregated statistics about visitors who come to the website to gauge the effectiveness of our ads.
What is a cookie?
A “cookie” is technology that allows the website to store tokens of information (an “identifier”) in your browser used by the website while you are on the website. Cookies are then sent back to the website on each subsequent visit, or to another webpage that recognises that cookie. Cookies are used in order to make the website work, or to work more efficiently, as well as to provide information to the owners of the website.
Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have visited the website before or whether you are a new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests.
When landing on this website, you have been given the opportunity to accept cookies used on this website, to accept certain categories of cookies and decline others, or to decline all cookies. If you have accepted our use of some or all cookies, the following information relates to cookies used on this website only. Please note that any consent to accept or to decline cookies is limited to this website only and not to other local EY sites or any other pages, which may be hyperlinked to this website. For more information on cookies used by those websites, please refer to the specific privacy notice or cookie policy on those websites. If you have questions please contact us.
There are two broad categories of cookies:
- First party cookies, served directly by us to your device.
- Third party cookies, which are served by a third party on our behalf.
Cookies can remain on your computer or mobile device for different periods of time. Some cookies are “session cookies”, meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are “permanent cookies”, meaning that they survive after your browser is closed. They can be used by the website to recognise your computer when you open your browser and browse the Internet again.
Do Not Track
If we detect that you have enabled the Do Not Track setting in your browser, we will automatically disable Advertising/Targeting cookies.
What types of cookies do we use?
This website uses the cookies that perform four functions, as classified below:
- Essential/strictly necessary cookies, which are essential to the functioning of the website.
- Performance cookies, which help us measure the website’s performance and improve your experience. In using performance cookies we do not store any personal data, and only use the information collected through these cookies in aggregated and anonymised form;
- Functionality cookies, which allow us to enhance your experience (for example by remembering any settings you may have selected); and
- Advertising/targeting cookies, which we use to track user activity and sessions so that we can deliver a more personalized service, and (in the case of advertising cookies) which are set by the third parties with whom we execute advertising campaigns and allow us to provide advertisements relevant to you.
In addition, we also utilise cookies on certain pages of the website to communicate with third party data suppliers in order to extrapolate your digital behaviour. This help us to understand and target more relevant advertising in the future. The information we receive is all aggregate and anonymous, but will include statistics such as demographics, online behaviour, product interests and lifestyle. Targeting and tracking cookies are provided via trusted third party suppliers. Should you require more information regarding our suppliers and how these cookies operate please contact us.
This website deploys the following cookies:
| Cookie provider | Name of cookie | Purpose of cookie | Type of cookie | Duration of cookie |
| Adobe Analytics | AMCV_###@AdobeOrg | Identifies the same visitor across different Marketing Cloud Solution. | First party | 2 years |
| Adobe Analytics | AMCVS_###@Adobe.Org | Cookie used to detect new sessions for getting the visitor ID cookie AMCV_###@AdobeOrg. The value is a 0 or 1. | First party | Current session |
| Adobe Analytics | demdex | The demdex cookie contains the demdex ID, which is generated by the DCS. | Third party | 180 days |
| Adobe Analytics | s_cc | This cookie is set and read by the JavaScript code to determine if cookies are enabled (simply set to "True"). | First party | Current session |
| Adobe Analytics | s_sq | This cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous link that was clicked on by the user. | First party | Current session |
| Adobe Analytics | s_ecid | The s_ecid cookie contains a copy of the Experience Cloud ID (ECID) or MID. The MID is stored in a key-value pair that follows this syntax, s_ecid=MCMID | First party | 2 years |
| Adobe Target | mbox | A cookie used to keeps a number of values (session ID, pc ID, check and disable) to manage how visitors experience Target campaigns. | First party | 2 years |
| Adobe Target | at_check | Used to determine if a visitor supports cookies. Set each time a visitor requests a page. | First party | Session |
| Brightcove | _bc_uuid | Unique identifier of the visitor. | Third party | 15 years |
| Brightcove | _ga | Used to store the Client ID for tracking purposes. | Third party | 2 years |
| Brightcove | _gid | Used to distinguish users. | Third party | 24 hours |
| Demandbase | IUUID | Used for performance and optimization of Demandbase data and reporting. | Third party persistent | 2 years |
| Demandbase | TUUID | Used for analytics and advertising services provided by Demandbase. | Third party persistent | 2 years |
| Doubleclick | id | DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen. | Third party | 2 years |
| Doubleclick | test_cookie | Used to check if the user's browser supports cookies | Third party | 1 day |
| Doubleclick | RUL | DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen. | Third party | 1 year |
| Dun & Bradstreet | D41ID | Contains a GUID that uniquely identifies that individual in our cloud-based cache. | Third party persistent | One year |
| Dun & Bradstreet | D41IDT | Contains a “transaction ID” that is used to group all events originating from a single pixel fire event. | Third party session | Session |
| EY | cookiePolicyChecksum | Used to check if cookie policy has changed since the user has accepted cookie policy. | First party | 3 months if consent given for selected cookie categories 1 year if consent given for all |
| EY | cookieGroupChecksum | Used to check if cookie groups have changed since the user has given consent. | First party | 3 months if consent given for selected cookie categories 1 year if consent given for all |
| EY | cookieToRemove | Used to list cookies which should be removed. | First party | 1 minute |
| EY | XSRF-TOKEN | A temporary token obtained on the website that enables the user to submit a contact form and prevents cross-site scripting which is a security vulnerability. | First party | Current session |
| EY | eyup_<artice-page-name> | A cookie used to remember that upvote was performed by the visitor on the given page. Name of the cookie equals to the name of page upvote was clicked. | First party | 1 year |
| EY | BaseCountry | Country the existing user belongs to. Geolocalization of the visitor. | First party | 1 day |
| EY | Country | An EY country website selected by the user. | First party | 180 days |
| EY | Locale | A language for the selected country. | First party | 180 days |
| EY | LocationSelector | A flag which indicates if the location selector has been used. | First party | 180 days |
| EY | Org | Organization the existing user belongs to. | First party | 180 days |
| EY | recentSearches | Recent searches of the user. Website uses this information to present user's recent searches in the search box. | First party | 12 days |
| EY | acceptedCookiePolicies | The cookie consists of policy checksums on country sites a visitor has given a consent | First party | 1 year |
| _fbp | This cookie is used to provide you with more relevant advertising across Facebook. | First party | 90 days | |
| fr | This cookie is used to provide you with more relevant advertising across Facebook. | Third party | 90 days | |
| _gcl_dc | Used as a conversion linker tag in web and AMP containers that can be configured to link across domains for cases where you have the landing pages and conversion pages on multiple domains for Google Campaign Manager | First party | Impressions - 14 days; Clicks - 30 days | |
| IDE | Advertising cookie on non-Google sites. | First party | Impressions - 14 days; Clicks - 30 days | |
| _gcl_au | Used as a conversion linker tag in web and AMP containers that can be configured to link across domains for cases where you have the landing pages and conversion pages on multiple domains for Google Adsense | First party | 90 days | |
| BizoID | Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data | Third party | 180 days | |
| BizoData | Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data | Third party | 180 days | |
| BizoUserMatchHistory | Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data | Third party | 180 days | |
| BizoNetworkPartnerIndex | Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data | Third party | 180 days | |
| UserMatchHistory | Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data | Third party | 30 days | |
| U | Used by LinkedIn Insight Tag for Browser Identifier | Third party | 90 days | |
| li_sugr | Used by LinkedIn Insight Tag for Browser Identifier | Third party | 90 days | |
| lang | Session-based cookie used for Sign-in with Linkedin and/or for Linkedin follow feature | Third party | Session | |
| bscookie | Secure Browser Cookie | Third party | 2 years | |
| bcookie | Cookie used for Sign-in with LinkedIn and/or for LinkedIn follow feature | Third party | 2 years | |
| lidc | Cookie used for Sign-in with Linkedin and/or for Linkedin follow feature | Third party | 1 day | |
| lissc | Used to ensure there is correct SameSite attribute for all cookies in that browser | Third party | 365 days | |
| cf_ob_info | Used by Cloudflare to track the request path and status through Cloudflare network to end servers for security purpose | Third party | 3 days | |
| cf_use_ob | Used by Cloudflare in the event servers are down, for showing a cached version of any requested web page | Third party | 3 days | |
| Liveramp | RLAS3 | Contains encrypted unique identifier that is used for proprietary data onboarding solution with Dun & Bradstreet | Third party | Six months, refreshed upon interaction with LiveRamp’s partner network |
| Liveramp | PXRC | Contains unique identifier for recency tracking that is used for proprietary data onboarding solution with Dun & Bradstreet | Third party | Six months, refreshed upon interaction with LiveRamp’s partner network |
| Marketo | _mkto_trk | This allows a website to track visitor behaviour on the sites on which the cookie is installed and to link a visitor to the recipient of an email marketing campaign, to measure campaign effectiveness. Tracking is performed anonymously until a user identifies himself by submitting a form. | First party | 2 years |
| Microsoft Bing Ads | MR | Analytics cookie that's used to pass user action information to the Bing advertising network. | Third party | 180 days |
| Microsoft Bing Ads | MUID | Used widely by Microsoft as a unique user ID. This bing.com cookie enables tracking by synchronising the ID across many Microsoft domains. | Third party | 390 days |
| Microsoft Bing Ads | MMUIDB | This cookie registers data about you from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites. | Third party | 390 days |
| Microsoft Bing Ads | _uetsid | Used by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | First party | Session |
| Microsoft Bing Ads | _uetvid | Used by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | First party | 15 days |
| Neustar | AA | Contains numeric identifier that is used for proprietary data onboarding solution with Dun & Bradstreet | Third party | Five years |
| Neustar | AB | Contains encrypted unique identifier that is used for proprietary data onboarding solution with Dun & Bradstreet | Third party | Thirteen months; all are refreshed upon interaction with Neustar’s partner network |
| Neustar | UUID | Contains encrypted unique identifier that is used for proprietary data onboarding solution with Dun & Bradstreet | Third party | Thirteen months; all are refreshed upon interaction with Neustar’s partner network |
| Power BI | ARRAffinity | Used to aid people who need to stay with a certain instance of web app or web site in Azure. Helps in Identifying which Power BI cluster will receive and service the request sent by website when loading embedded content. | Third Party | Session |
| Power BI | WFESessionId | Used for telemetry, it collects session information that is normally used for troubleshooting in case of issues. | Third Party | Session |
| s_dfa | Adobe Analytics | Used to restrict DoubleClick for Advertisers calls to once per visit. | First party | Session |
| StackAdapt | sa-user-id | Random Identifier for user identification | Third party | 1 year |
| StackAdapt | sa-user-id-v2 | Random Identifier for user identification (newer version of ID) | Third party | 1 year |
| Teads | tt_viewer | Used to track the number of visitors coming to EY.com via the Teads display ads. It also enables remarketing, analysis and reporting of EY’s advertising campaigns by matching EY.com visitors anonymously to their Teads ID. | Third Party | 1 year |
| personalization_id | Used to measure the effectiveness of Twitter advertising campaigns | Third Party | 2 years | |
| auth_token | Used when a user logs in to the twitter.com website | Third Party | 2 years | |
| Verizon | A3 | Used to track the post-click experience of users coming to EY.com via Verizon advertisements and enable EY to understand which audience segments are best to target for EY lines of business. | First Party | 13 months |
| Verizon | B | Used to track the post-click experience of users coming to EY.com via Verizon advertisements and enable EY to understand which audience segments are best to target for EY lines of business. | First Party | 13 months |
| Vuture | intEmailHistoryId | Used to identify a unique visitor as they click onto the site from a newsletter to which they have subscribed with articles from the site. The cookie records the pages visited on the site and time spent on the page. | Third party persistent | 1 year |
| Wirewax player | wirewax-player-impressions | Latest videos played on the page. | First party | 2 years |
| Wirewax player | _ga | Used to store the Client ID for tracking purposes. | Third party | 2 years |
| Wirewax player | mp_#####_mixpanel | Identify who user is for tracking purposes. | Third party | 1 year |
| Wirewax player | optimizelyEndUserId | Stores unique optimizely identifier. It's a combination of a timestamp and random number. No other information about visitor is stored inside. | Third party | 10 years |
| LiveRamp | rlas3 | Contains encrypted unique identifier that is used for proprietary data onboarding solution with Dun & Bradstreet | Third party | Six months, refreshed upon interaction with LiveRamp’s partner network |
| LiveRamp |
pxrc | Contains unique identifier for recency tracking that is used for proprietary data onboarding solution with Dun & Bradstreet | Third party | Six months, refreshed upon interaction with LiveRamp’s partner network |
| Neustar | AA | Contains numeric identifier that is used for proprietary data onboarding solution with Dun & Bradstreet | Third party |
5 years |
| Neustar | AB | Contains encrypted unique identifier that is used for proprietary data onboarding solution with Dun & Bradstreet | Third party | Thirteen months; all are refreshed upon interaction with Neustar’s partner network |
| Neustar |
UUID | Contains encrypted unique identifier that is used for proprietary data onboarding solution with Dun & Bradstreet | Third Party | Thirteen months; all are refreshed upon interaction with Neustar’s partner network |
How to control or delete cookies
You have the right to choose whether or not to accept cookies and we explain how you can exercise this right below. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of the website.
You can change your cookie settings for this website at any time at https://www.eylaw.ca/en_ca/cookie-settings.
As an alternative, you can block all cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
If you accept some or all cookies on this website you still have the option of setting your browser to notify you when you receive a cookie, so that you may determine whether to accept it or not.
Cookies that have been set in the past
If you have disabled one or more cookies, we may still use information collected from cookies prior to your disabled preference being set; however, we will stop using the disabled cookie to collect any further information.
Changes to this Cookie Policy
We will occasionally update this Cookie Policy to reflect changes in our practices and services. When we post changes to this Cookie Policy, we will revise the “Last updated” date at the top of this Cookie Policy. If we make any material changes in the way we collect, use, and/or share information held in cookies, we will notify you by prominently posting notice of the changes on the website. We recommend that you check this page from time to time to inform yourself of any changes in this Cookie Policy or any of our other policies.